Exterior Signage & Rebrand
BEFORE
AFTER
BEFORE
The Lighthouse Lounge is a retro neighborhood bar serving mixed drinks, bottled beer and handmade pizza. The nostalgia of the interior was not reflected in the exterior of the building that had not been updated since the 1970s.
THE PROCESS
First, the building was first painted in an eye-catching nostalgic color.
I hand-painted diamond starbursts for an extra vintage feel and to cut down on signage costs.
We then applied cut vinyl in an effort to provide maximum impact with a reduced cost.
AFTER
The finished product turned out to be striking and helped increase sales by 30% for the following three months after installation. Sales have continuously been strong since the rebrand as the exterior now acts as a billboard for the bar.
No longer a hidden gem, now the Lighthouse is a beacon for all who drive by.
No longer a hidden gem, now the Lighthouse is a beacon for all who drive by.